The Beautillion is a celebration of the achievements of young African American men who are high school juniors and seniors, or college freshmen. These young men, or "Beaux", represent a select few of the many candidates nominated to be honored at Beautillion 2010. Each Beau is chosen in recognition of his demonstrated achievements in academics, sports, the arts, community and church involvement, leadership, and his overall commitment to the advancement of African Americans. All Beaux must plan to continue their education.

Proceeds from Beautillion 2010 will fund achievement awards for each Beau based on select criteria. In addition, a portion of the proceeds will be donated to Jack and Jill's National Foundation for contribution to programs that enhance children's academic skills and leadership, as well as other selected charities based in the greater Bay Area.

Beneficiaries of past Beautillions include: Back on Track, a free one-on-one tutoring and academic mentorship program for K-12 students; the Imagine Bus Project, a community arts organization that addresses the lack of arts education and activities in kindergarten through 12th grade by providing art education to children... right where they live; and The African American Arts and Culture Complex, providing Afro-centric artistic and cultural expression, mediums, education and programming.

With your interest in sharing in this celebrated tradition we can ensure our young men continue on the path to becoming Men Among Men.

• To recognize the achievements of young African-American men as a community.

• To inspire and stimulate further growth, academic excellence, community service learning, and leadership development.

• To enhance their sense of civic responsibility and appreciation for cultural heritage.

• To bring about self-awareness, self-determination, self-actualization and purpose greater than self.

The Beaux participate in programs specifically designed with these goals in mind.